As a writer, my imagination creates whatever I want. Once I've written something I want to share, it is time to edit, hone that manuscript until there is no doubt what I want the reader to experience. I'm still working at that. And always will. Any writer who says, "I've got this down pat," is only fooling herself.
There are no rules to what your imagination comes up with, but there are guidelines to follow if you want that story to be the best it can. So writers are also learners. Constantly attending conferences, taking classes, reading, communicating with fellow writers. The trick is to take what you learn and make it your own. Write in a way that no one else does. Be fresh!
There is no new story--each has been told. The idea is to tell your story in a new way. So we fill notebooks with ideas, pages with storybook names, jot down dire circumstances then one day, we the writers, pull out an idea from here and a name from there and put it all together. We add tension, conflict, danger, doubt, suspense and maybe love if that's your thing. Polish the words and craft them until you have a story that begs to be read and enjoyed.
That is my challenge: to write such a story. I strive toward that goal every day. Enjoy… (also writing as Jane Carver and Ruth Bolin)